I saw this article predicting the death of the print version of the Christian Science Monitor.
I was reminded of my bold prediction, earlier in the day, that print media is going to be dead in 5 years. I will add caveats. Small press (y'know... where to see music, drink, and 50% ads will still be around) is another thing entirely... they are not there for readership, they are there to have people see their ads for free.
Larger press... will be consolidated into the major news sources for a geographic area, with regional papers (i.e. one bay area paper for all of the smaller areas).
Paper is out.... You are not able to focus your news or see only what is NEW. The model is currently marginal, but it will be further marginalized as they begin to panic in the next year. Only papers that are able to create a web model will survive.
The paper is forevermore going to be secondary. I love a good paper, but I no longer subscribe to any print publications and read 120 different sources (more than likely hundreds more) every day. You have to be more than just local... you have to be relevant and accessible with an unobtrusive and useful ad-pool.
New media doesn't mean complete desertion of the old, but it will require adaptation and focus on what people desire as readers and news-junkies.
Categories: journalism, media, newmedia, change
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1 comment:
Thanks for linking! But actually I don't think my blog or the cited article predicted the death of CSM's print edition. The editors did seem to hint they might pour a lot more resources into its web version, which I think would be great, but it's hard to fathom the print version dying out. They'd probably do better to target very narrow audiences, like universities and hotels (USA Today has dominated far too long).
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