DC Comics has recently unveiled A new logotype. It is the first new logo for the company in 29 years. Here is the obligatory press release on the DC Comics webpage, and by the NYTimes.
I think that the new logo fits the editorial shift of the current DC Comics... their comics are shifting towards a new central focus, and they will be doing a relaunch, similar to 1995's Crisis on Infinite Earths, later this year (appropriately entitled, yet another Crisis... okay, not really... but it should be). This is DC Comics' 70th Anniversary... they deserve a fresh visage as a septuagenarian.
Every time I saw the flashy Marvel logo before a godawful Marvel Comics film, I wondered why DC had not created a similar animated symbol to thrust in the public's eye when it contained DC properties. Even more surprising was that it has taken so long, seeing as DC comics is owned by the multi-media conglomerate/hydra formerly known as AOL/Time-Warner.
I have seen the same 4-starred, diagonally-skewed bullet emblazoned upon my funnies of choice since I began reading comics... Coincidentally, the previous logo was created the year of my birth.
I found this lovely picture showing the progress of DC logos over the years in a very interesting (yet boring) article/forum posting on Newsarama.
I am a little sad that the visual history of DC logos does not show any of the one-shot, experimental DC logos DC has run. Realistically, the DC logo has stayed very much the same throughout the existence of the company. It was bigger, smaller and multi-colored, but it has stayed the same. It has been a static circle with the letters "DC" contained within the circle.
Perhaps the elimination of three stars and the squishing of the circle will make DC not release any more movies like Catwoman...
Categories: comics, DC, logos, marketing
I think that the new logo fits the editorial shift of the current DC Comics... their comics are shifting towards a new central focus, and they will be doing a relaunch, similar to 1995's Crisis on Infinite Earths, later this year (appropriately entitled, yet another Crisis... okay, not really... but it should be). This is DC Comics' 70th Anniversary... they deserve a fresh visage as a septuagenarian.
Every time I saw the flashy Marvel logo before a godawful Marvel Comics film, I wondered why DC had not created a similar animated symbol to thrust in the public's eye when it contained DC properties. Even more surprising was that it has taken so long, seeing as DC comics is owned by the multi-media conglomerate/hydra formerly known as AOL/Time-Warner.
I have seen the same 4-starred, diagonally-skewed bullet emblazoned upon my funnies of choice since I began reading comics... Coincidentally, the previous logo was created the year of my birth.
I found this lovely picture showing the progress of DC logos over the years in a very interesting (yet boring) article/forum posting on Newsarama.
I am a little sad that the visual history of DC logos does not show any of the one-shot, experimental DC logos DC has run. Realistically, the DC logo has stayed very much the same throughout the existence of the company. It was bigger, smaller and multi-colored, but it has stayed the same. It has been a static circle with the letters "DC" contained within the circle.
Perhaps the elimination of three stars and the squishing of the circle will make DC not release any more movies like Catwoman...
Categories: comics, DC, logos, marketing
A brief (visual) history of DC logos. 
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